Look along any high street, in any town and a good 75% of people will be wearing jeans. Jeans are big business and designers keep reinventing these casual staples to keep us hooked.
Jean Queen, Donna Ida Thornton celebrates a decade in denim this month with her ‘To the Moon and Back’ collection inspired by the night sky. Dungarees with leopard print on the reverse and cashmere knit both (£210) at donnaida.com. This busy lady has also launched a hugely successful capsule collection for Jaeger this month, including these seventies-inspired flares (£120) and some other great jean styles, knits, blouses and a wonderful denim jumpsuit.
Another easy-to-wear jumpsuit in a lighter fabric and colourway is by Numph at John Lewis. It is also a great price point at (£78). Wear with converse style trainers, ankle boots, or dress up with heels for evening.
The undone hem continues to be the key detail this season. Think fringing, deep rips and step hems.
- Zara light grey ‘mom fit’ jeans with stepped hem (£25.99)
- Top Shop Moto fringe-hem mid-rise straight jeans (£43) – coming soon
For something more understated, these cool black DL1961 Margaux ankle skinnies are available from John Lewis (£180). Whilst these relaxed boyfriend jeans (£75) and star trainers (£165) are both from hush-uk.com
- Denim will stretch. Make sure you don’t buy yours too baggy. You should be able to fit two fingers into the waistband, not your whole hand.
- Keep the original hem when shortening jeans.
- When taking up boot cut styles, do so from the back rather than the front so they don’t become too short.
- Wash jeans as infrequently as possible and then do so inside out on a low temperature.
- Style boyfriend jeans with at least one feminine element such as a bold lip, killer heels, or a soft sexy blouse.
- Check your rear view. Positioning of pockets makes a big difference.
- Pear Shape: Look for high-rise styles with some stretch. Avoid embellishments, fancy washes and coating.
- Hour Glass: Again a high-rise is good to get a good fit on the waist. Flares and boot cut styles will optimise your curvy figure. Choose straight cut styles with some stretch.
- Petite: Play with proportion so that you aren’t overwhelmed. Baby boot cut can be good option. Also look to cropped styles which could work well as full length for you.
- Tall: Play with colour and texture. You can also do a flared style with a flat sneaker style shoe which looks great.
- Apple: Mid to low rise can be a good option, but if you carry weight on your tummy and want to feel contained go for a soft-waisted high rise. Have fun with details on your slender legs.
- Boyish: Use shading and whiskering detail to add curve. Zips and pocket details also add interest. Slouchier styles like boyfriend jeans can soften your silhouette.